A campaign by the government of the Netherlands (Ministry of infrastructure and the environment) aimed at motorists who are speeding in the built up areas in the towns and cities of the country. The message: there is no excuse for driving faster than the limits of 30 and 50kph (18 and 31 mph) in residential streets and through roads respectively. It is made very clear who is responsible for the safety of vulnerable road users: drivers and no one else. What ever your excuse is, it is always insignificant when other people suffer the consequences, especially children and the elderly.
More info: http://bicycledutch.wordpress.com/2012/04/13/i-was-only-speeding-slightly/
Source of the videos and more info:http://www.nederlandveilig.nl/houjeaandesnelheidslimiet/
Imagine how much more pleasant bicycling would be if all in-town speed limits were 18mph – 30mph.