This rider doesn’t start out against traffic, but he swoops to the opposing lane just before the intersection. He is lucky the car entering the intersection from his left was not turning right, or it is likely he would have been hit.
Riding against traffic accounts for 45% of bike-v-car crashes in Orlando. The majority of those are intersection crashes because the bicyclist comes from an unexpected direction. Wrong-way riding is a bad decision caused by incorrect mapping of cause and effect. Despite the numerous conflicts people experience from this behavior, they don’t connect the dots. Why?
And how to we change that?