I realize that teens are a huge risk group with texting. They’ve always been a huge risk group with simply driving because they have notoriously poor judgment. As goes a favorite saying of pilots: good judgment comes from experience, experience comes from bad judgment. (If you survive it.)
When I look around, I’m seeing a heck of a lot of adults texting behind the wheel. The texting driver I mentioned in my post about removing trashcans from the Lakemont bike lane was a middle aged woman. Her car drifted into the bike lane just 10 feet from a trash can, and I was standing right behind that trash can. She was looking down at her phone with fingers on the keypad as she drove by, I don’t think she ever knew I was there.
Are any of these companies targeting adults? Do adults see these messages and think texting is only a teen problem — a combination of inexperience and poor driving skills — something they’re immune to?
BTW, what do you think of the AT&T PSAs?