A tip of the hat to Kevin Love, who posted links to a couple of most-excellent PSA (Public Service Announcements) developed in Hungary.
My favorite one — the one for me that delivered the best all-around message — was that of the CEO in a suit who picks up a bike to move it, and all of a sudden gets noticed by everyone and gets positive approval. Give it a watch (above).
I would love, love to see some PSAs like these done in the US. (can’t we scrape us some of that stimulus money to make these?) I liked it so much, I had fun imagining if I was Director/Producer of the same PSA spot and what would I change.
Hmmmmm… First, I’d get front-line celebrities to pose as the other cyclists. Have Lance Armstrong ride past and give a thumbs-up. Have Dr. Oz (in scrubs) point to his heart, and then back to the CEO and give a thumbs up. Have Tommy Chong (on a peace-nik decorated bike) flash a peace sign.
But more importantly (and more seriously), what would you say at the end? What is the “brand”? or the catch-phrase you’d want to have people remember? You know like the Beef Industry ads : “Beef — It’s What’s for Dinner.”
What can you come up with?