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Posted by on Dec 31, 2009 in Bicycle Culture | 11 comments


When I first saw this on Copenhagenize, I assumed it was a very old commercial from the ’70s during the OPEC oil embargo.  Turns out it’s quite recent.  I guess I missed it because I don’t watch sports.



  1. Nice ad.
    Small poke at the Clydesdales?

    • Perhaps. The rider qualifies as a Clydesdale…

  2. “Ride bikes, drink beer, defeat the terrorists.”
    Can this be the new official CommuteOrlando motto?

    • Works for me. Let’s start Monday night at 6:30 at B3. Toast the new year and welcome Andy Cline of Carbon Trace.

      While I’ll tip my helmet to Miller, I’ll still bend my elbow with a Craft beer.

  3. I guess the beer gut keeps him warm enough pedaling through that snow with his jacket open and just a couple of thin shirts underneath. But will he stick with it at that rate?

    On the topic of beer, Ken O’Brien (who says he’ll show up anywhere if there’s beer) and I and a couple of other VC’s recently met over supper and drinks to discuss VC promotion locally, and the working title of our informal group is currently “Monday Night Beer Drinkers and Cycling Philosophical Society”.

    Speaking of which, I’m supposed to be off to pick up a 12-pack for tonight, and the weather here is looking very similar to that commercial. So I’m off to do some fun snow riding to the local convenience store! Happy New Year, All!

  4. This just reaffirms my commitment to Miller High Life.

  5. See, if you read my blog more dutifully, you would have seen this ad back in June. Part of the Miller High Life marketing is the appeal to nostalgia; the ad is meant to look older than it is I think.

  6. Every time I see the ad, I look at the guy, his clothes, bike, the weather, etc, and the only thing that comes to mind is… DUI.

    • Don’t let the dominant culture color your thinking! That’s exactly what keeps cycling from seeming normal.

    • That’s a real shame.
      I don’t wear Lyrcra.
      I ride a bike that was abandoned on the street and the trash truck wouldn’t take it away.
      I ride in lousy weather.
      I drink beer.

      But you are right. I had one fellow come right out and ask me if I was riding because of a DUI. Took me aback so I didn’t have a snappy come-back.

      I just mumbled something about not getting a ticket in over 20 years.

      I need to memorize a snappy come-back for the next time it happens. Any suggestions?

  7. “No, my chauffeur has the day off, so ……”