“If you don’t stand up, you don’t stand a chance.”
— Genesis, Squonk
A woman walks into a marketing and public relations firm and sits down to talk with their lead strategist.
“Our organization has a fun, safe and healthy activity we wish to promote, but we’re struggling to figure out the right approach,” she says.
The strategist thinks for a moment, then responds, “I recommend the approach bicycle advocates have been using for the past 20 years; reinforce the public’s fears about your activity.”
The woman is taken aback, pauses for a moment, then says, “Oh! You had me going there for a moment!”
“What do you mean?” asks the strategist.
“Well, you were joking, right?…”
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