Shock & Awe: Can Graphic Traffic Safety PSAs Change Behavior?
I have more questions than answers on this topic. But let me begin with a warning. If you are in a happy-go-lucky mood and want to stay that way, save this post for another day. Go visit our friend Rantwick. He’s having fun and you can too!
You’ve been warned.
These first two PSAs are long and very graphic. They tell a story intended to embed the consequences of rash and irresponsible driving into the viewer’s psyche. The first is on texting while driving, the second is on speeding and reckless driving.
Posted yesterday by Andy at Carbon Trace.
Then there’s the one Mighk posted in the comments a few days ago—it’s graphic with a snarky, irreverent twist:
And then there’s another approach being tried in Australia:
What kind of message breaks through the Culture of Speed to actually change a viewer’s behavior? Do graphic messages have unintended consequences? Do they exaggerate the perception of our roads being too dangerous for active transportation? What gets their attention, what keeps it, what causes them to examine and then change behavior. Ultimately, how do you effectively translate that into a change in the culture which then influences individual behavior?
Your observations and insights are desired.