Several years ago, the NYC Pedestrian Safety Council produced cartoon ads that appeared frequently on TV in the NYC area. The ads urged children to “walk at the green, not in between” which worked well enough in NYC, since they have short blocks in a grid pattern and almost every intersection has traffic lights.
But what I don’t think the NYC people knew or cared about was that the same TV stations that aired those PSA’s reached out a hundred miles in all directions to millions more people that didn’t live in NYC, and out in the hinterland of suburbia, in upper New York State, Long Island, New Jersey and Connecticut where green traffic lights (never mind pedestrian signals) were few and far between.
This gave license to motorists to mow down pedestrians by being able to say, “See, they didn’t walk the distance to the light (and that could be miles), so they are wrong to try and cross there. Walk at the green, not in between”
I am totally serious that this argument was and is still being made. Even today you will hear “Cross at the green, not in between” used as a defense (or more likely as a taunt) of crazy driving. It has become a bit of pop culture.
So now there is new PSA brought to us by a whole consortium of councils and associations about cycling. Tell me, does it “do” as little for you as it does for me?
Rather than make a new post, I added to this one.
From Alaska, here is another one that makes me crazy.