Photo courtesy of BikeJax
Have you seen this one? I saw it for the first time as we were headed through Debary on our Brevet last week. We were riding on Enterprise Rd., crossing I-4. Not exactly an image one wants in one’s face 30 miles into a 140-mile ride. I lamented not having my camera as this seemed a good topic for a post.
Well, that same weekend, BikeJax was headed to Orlando in a car and had the same reaction upon seeing it. And BikeJax had a camera!
These billboards, showing a bike that looks like it was run over by a car, are literally lining the I-4 corridor. IMO, they are sending an unsubtle, counter-productive message just as Florida is celebrating its first annual Bike Month in March. As many cities are supporting a line-up of great cycling activities to get more people engaged and active on their bicycles, positive messages would sure be helpful.
Many American’s don’t ride because they believe cycling is dangerous. Worse. It was found in an FDOT survey of motorists, that a significant percentage devalue and harass cyclists because they believe what we are doing is dangerous (therefor stupid).
If you’d like to tell Florida Hospital THEY’RE NOT HELPING, you can do that here.