Last week John Schubert (technical editor of Adventure Cyclist) posted a link to The Bluesman and the Apprentice in the comments of another post. I think this is one of the sweetest essays on how learning a few simple things can change your whole experience on a bicycle.
So go on, follow this link and give it a read. Then pass it on to your friends.
There should be a concerted effort to get club riders and racers to read Schubert’s piece. Post links on all the club forums.