Christmas came early in Winter Park, Eatonville and Maitland. Earlier this month, the trustees of the Winter Park Health Foundation agreed to fund the next phase of the Civility on the Road initiative. This grant will support the research phase of the initiative—focus group testing of attitudes and successful social messaging. Funds will be administered by the Florida Bicycle Association. The social marketing professionals at Salter>Mitchell will conduct the research. The project will be overseen by a citizen advisory board of bike/ped advocates, law enforcement and driving educators (Safety Council).
The idea for this initiative was submitted by me last December when WPHF put out a request for citizen ideas to create a healthy, active community. The purpose of the idea is to encourage active transportation by creating a more welcoming environment for non-motorized road users (see, Roads are for People). The idea has resonated with non-cyclists as well as cyclists because everyone feels the impact of impatient, uncivil behavior on the roads (I feel it more driving a car than I do on my bike).
Through its Healthscaping initiative, the Winter Park Health Foundation has funded several other projects to benefit cyclists, including 34 new bike racks in Winter Park, Eatonville and Maitland and a Wayfinding system which is being overseen by Metroplan Orlando. Last year, they produced a Fun & Fitness Map which included favorite routes through town, next year the map will be expanded to include more area and detail.