Why Wait for the Feds? Let’s Make Our Own Incentives
An article in today’s Detroit Free Press shows how some companies (and even one federal agency) have decided not to wait for Congress to figure out how to reward bicyclists for improving their health, cutting greenhouse gas emissions and other air pollutants, and reducing congestion.
At the National Institutes of Health, workers can get five “bike bucks” for every 100 miles they commute, which they can redeem when buying supplies at two local bike shops. The program was the idea of Jill DiMauro, owner of Proteus Bicycles in College Park, Md., after talking to biologist Angela Atwood-Moore, who rides her bike six miles each way to the agency’s headquarters in Bethesda, Md.
“One parking spot is probably worth tens of thousands of dollars, and they just give it away. If they want people to stop using that spot, you make it more enticing,” [NIH scientist Marc Gwadz] said. “People aren’t going to change over just because you tell them about it.”
Looks like a good article to send to your local bike shop and your employer!