The Whack-a-Mole Principle
FOR IMMEDIATE RELEASE:
87% of Americans commit to bicycle commuting. Bike path to be built.
RUBY SLIPPERS, KS— Results are in for America’s most comprehensive survey of bicycle transportation. Almost nine of ten adult Americans say they definitely might occasionally be likely to bicycle to work once in a while given a government-provided bicycle and a commute less than 3 miles with no hills on sunny days between 64 and 71 degrees when they had no other errands to run if their employer provided monetary incentives with mileage reimbursement, shower facilities, indoor secured bicycle parking and free taxi rides home for emergencies if gasoline prices skyrocket except for Mondays and Fridays if a bicycle path was available. A spokesman for the Federal Highway Administration called the survey results exciting verification for FHWA’s bicycle transportation program which helps local transportation agencies find a scenic creek bank where the bike path can be installed.
By Jack R. Taylor, Probicycle.com
Have you ever had a conversation with someone who said something like, “yeah, I’d really like to bike to work, but…” and as soon as you offered them a solution to their excuse, they offered you another excuse?
Those are the same people who answer transportation surveys, saying they would use a bike for transportation if there were were separated facilities on every road. But if (God forbid) they were given their facilities, it would be too hot, too cold, too dark, too wet, too far…
John Ciccarelli told me this:
Your target audience spans a spectrum from “1 – When Can I Start?” to “5 – You’ll only pry this steering wheel from my cold dead fingers” — so focus on pie slices #1 and #2 and don’t waste time and budget on the rest. Your success with the low-hanging fruit and promotion of those success stories may induce some #3′s to become #2′s, #4′s to become #3′s, etc.
The 1′s and 2′s have already overcome the excuses and are encouraged with good information. Learning the best practices of Effective Cycling will empower them and give them plenty of success stories to tell. They, in turn, will influence the potential cyclists in their lives with positive stories and a sense of comfort on the road. That is worth way more than 100 miles of expensive illusions.
Ultimately, the main thing that overcomes obstacles and excuses is self-interest or desire.